tag:blogger.com,1999:blog-48601783294564514722024-02-20T12:16:39.887-05:00Amazing Campaigns & PromotionsOne of the best sources of info, tools and tips on Social Media Marketing for non-profits and small businesses. Discover the most efficient methods for promoting your organization and creating your own memorable brand.Angelohttp://www.blogger.com/profile/02873908097584757867noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-4860178329456451472.post-7020680933128726312011-10-08T16:49:00.001-04:002012-12-07T10:16:06.056-05:00Top 10 key differences between Pages and Profiles<div class="separator" style="clear: both; text-align: center;">
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A small-business owner recently asked me why they should consider creating a Page for their business instead of simply using their personal Profile.<br />
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This is an interesting topic because I see not a few small business owners using their personal profile to promote their business. This is a huge mistake. But before we talk about the pros and cons, let's define what each is.<br />
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When people first start a Facebook account, they are typically creating a personal account which has a Profile. Normally, they use it for personal reasons like keeping connected to Friends and family. They must make "friend requests" with other people who also have personal accounts on Facebook, and they have to wait till the other person approves their friend request. In addition, they themselves must respond to friend requests.<br />
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Anyone who has a personal account or Profile can create a separate Page (also called a Fan Page) that is related to their profile. This is not a separate account ... you use your regular login to access any Page you create. You can create as many Pages as you wish. And those pages could be for anything in which you feel you have an interest or would enjoy promoting; such as your business.<br />
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So what are the Top 10 key differences between a Profile and a Page especially as it relates to your business or cause? Here is the list:<br />
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<li>A Page doesn't require you to keep approving friend requests. People simply "Like" your page and they are automatically "Fans". You don't have to spend a lot of time administering an approval process. With a Profile, you have to keep approving people who ask to be friends. Simply put, Profiles have friends and Pages have fans.</li>
<li>Pages and Profiles allow you to keep your business and personal matters separate; and you get to control how much and what elements of your personal affairs you want to interject into your business affairs. For example, maybe you want to show a picture of you and your kids on your business page so that your customers can better relate to you as a person.</li>
<li>You can only add certain applications ("apps") to Pages. Many business users aren't aware of the powerful business apps that are available for Pages because they have only a personal page on which such apps cannot be installed. It is these amazing applications available from both Facebook and from independent app developers that allow you to unleash the marketing power of Facebook.</li>
<li>There are no Insights available for your Profile, only for your Pages. Insights are a series of extremely useful statistics that allow you to understand who is using your Page, what on your Page they are reacting to, and how far and wide they and their friends are sharing what you've posted on your Wall or other strategic places. In short, a Page allows you to see how and why you are getting attention.</li>
<li>A Profile has a maximum limit of 5,000 friends. You would not know this until you bump into the limit! I have several clients who learned the hard way when they hit 5,000 friends and wondered why they the friend requests had suddenly stopped. There is a way to convert a personal Profile to a business Page and your friends all become fans ... but you lose the "personal friendships" in the process.</li>
<li>You cannot get an Administrator to help you with a Profile ... only with a Page! For example, let us say that you simply don't have the time or inclination to add more content for others to see or comment on ... well, you can make a capable person an "administrator" of your Page and they can do some or all of that work for you.</li>
<li>If you use other Social Media - let's say you're blogging or you're tweeting - there is no way to integrate that with a Profile, except through a laborious process of cutting and pasting links onto your Wall. But with a Page, you simply install the right apps to immediately and automatically push your other content through your page.</li>
<li>If you use other Social Media - like a blog or even your website - you CAN install Facebook's social plugins (such as "Like" us on Facebook) on your blog or website, but social plugins do not allow fans to like your personal Profile.</li>
<li>You cannot use certain Facebook services like Ads, Sponsored Pages or Check-in Deals on your Profile. These services allow you to reach a Facebook audience that is well beyond your circle of friends (or fans for that matter).</li>
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<li>It is actually not that easy for people outside your circle to find your personal Profile on Facebook ... that's because, if you use your own name, there could be hundreds of people with the same name or close. Which one of them is really you? If you don't believe me, just type your name into Facebook's search box. But businesses tend to have more unique names, and there are fewer business pages than personal profiles on Facebook so your Page may be easier to find if someone were doing a random search. Don't get me wrong - a Facebook search ain't a Google search, and you need to give your business every advantage possible.</li>
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Finally, you should be aware that the Facebook police don't like personal Profiles being used to conduct business promotion (maybe it cannibalizes their Ad revenue? LOL); but, the fact is that it violates Facebook's terms of use that you agreed to when you opened your personal account. And Facebook has the right to shut down your Profile if you violate the agreement. This could be absolutely disastrous for your business if you suddenly lose 5,000 "friends" who are really mostly customers and prospects that you worked really hard to hook in the first place.</div>
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Take it from me - you're much better off creating a Page for your business or cause.</div>
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<b><span class="Apple-style-span" style="font-size: large;">I'd love to know your opinion on the matter. Do you have other arguments for or against Profiles or Pages? Please use the comment section below. And don't forget to visit us on Facebook (<a href="http://www.facebook.com/AmazingPromotions">for-profits click here</a>) and (<a href="http://www.facebook.com/pages/Amazing-Campaigns/165857020167038">non-profits click here</a>).</span></b></div>
<br />Angelohttp://www.blogger.com/profile/02873908097584757867noreply@blogger.com0tag:blogger.com,1999:blog-4860178329456451472.post-44018902821024084982011-09-26T14:05:00.000-04:002011-09-29T16:36:35.410-04:00How to engage your fans ... it comes from the heart!<div class="separator" style="clear: both; text-align: center;">
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Here is an example of a non-profit that simply said "thank you" to its fans. The company is called "<a href="http://www.facebook.com/invisiblepeopletv">InvisiblePeople.tv</a>" and here is what's remarkable, and probably should not be, about this video:<br />
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<li>It comes from the heart ... it's not fake</li>
<li>They recognize that they are speaking to real people</li>
<li>It tells fans the effect they have on the organization and confirms that they are making a difference</li>
<li>It connects with fans at an emotional level</li>
<li>It let's fans see that there are also real people "behind the page"</li>
<li>It reminds fans about the important mission of the organization (it comes in the credits at the end)</li>
<li>It reminds fans that it's about them ...it's not about you</li>
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Mark Horvath, founder of InvisiblePeople.tv sure knocked the ball out of the park with this one. Do you have a video like this on your fan page? It is one way to move casual fans up the relationship scale to becoming advocates for your brand or your non-profit! Enjoy:</div>
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<iframe allowfullscreen="" frameborder="0" height="396" src="http://www.youtube.com/embed/whyqmVjYRv4?rel=0" width="528"></iframe>Angelohttp://www.blogger.com/profile/02873908097584757867noreply@blogger.com0tag:blogger.com,1999:blog-4860178329456451472.post-92232046262802157462011-09-26T13:05:00.000-04:002011-09-26T23:56:53.808-04:00Facebook is just for teens ... NOT!<br />
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First they were babbling on cellphones and then they were texting. Then came the phase when they were listening to music on iPods and then iPhones. Even taking photos of their uncool parents. Now your kids spend their every waking hour on Facebook ... sharing pictures, music, making new friends. Not to mention, electronically torturing each other.<br />
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That doesn't mean that your kids and their friends are the only ones using Social Media. It only happens appears that way because children are the most receptive to new technologies. Thy are the early adopters. They do kiddie type things with technology.<br />
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Look deeper imagine the serious things you can do with Social Media ... as well as the not so serious. Social Media is simply a vehicle. The old round-dial telephone was Social Media, if you think about how it was used, wasn't it? It just so happens that that era of technology doesn't seem as cool now as it probably did then.<br />
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The serious applications you can use with Social Media help you to leverage your business if it's done right and a manner consistent with your business strategy. The not-so-serious applications help you to put a human face on the people behind the page. This is a lesson in engagement. Don't build your Facebook page like a child, but use it like one!<br />
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And if you were curious about who uses Social Media and for what, check out the graphic by Community 102.<br />
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<b><span class="Apple-style-span" style="font-size: large;">How do you feel about the potential for Social Media in your business? Please leave your thoughts in the comment section below.</span></b></div>
Angelohttp://www.blogger.com/profile/02873908097584757867noreply@blogger.com0tag:blogger.com,1999:blog-4860178329456451472.post-66701504803643092912011-09-22T23:02:00.001-04:002011-10-02T19:24:07.504-04:00Why every Non-Profit organization should have a Facebook page<div class="separator" style="clear: both; text-align: center;">
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I've been talking to a lot of non-profit organization executives recently and discovered that many of them do not have a Facebook fan page, or if they do, there is no strategy for gaining new supporters and donors and no real engagement of the supporters (fans) that they do have.<br />
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It's a huge opportunity that's being missed here.<br />
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So, let me share with you in a nutshell, the Top 10 Benefits a Non-profit could have with even a basic Social Media Marketing strategy:<br />
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<li>Create a platform for engagement of supporters - donors and prospects - at relatively low cost.</li>
<li>Turn your e-mail list into a base of fans and vice-versa. The trick would be to send an email promoting your fan page (and what it has to offer) and simply asking recipients to become fans; you can also put a "join-our-mailing list" form on your fan page.</li>
<li>Educate the public and existing supporters about your organization's mission.</li>
<li>Add a video message with a passionate, unpolished statement (from the Executive Director) addressing your organization's mission so visitors can see and hear that message - they simply have to click the Play button; a video would have a much greater impact on a prospect than the written word.</li>
<li>Add a video library of important or powerful videos showing your organization serving its mission (may be you can call the list, "Your donations at work!") so that supporters can easily view them.</li>
<li>Allow supporters to easily share your fan page, engagement initiatives, polls, fundraising events, etc., with all of THEIR friends by simply clicking one button ... "Like" or "Share".</li>
<li>Add a "Supporter of the Week" promotion that automatically picks a supporter to highlight to all the other fans - this is a "call to action" and creates peer pressure.</li>
<li>Promote fundraising events using a promotional tab and the "event" feature in Facebook.</li>
<li>At all fundraising events, you could ask everyone to become a fan of your Facebook page; even if those people do not donate today, as long as they are fans on Facebook, they may donate tomorrow.</li>
<li>Add a "donate" e-commerce button right on the fan page making it easy for fans to donate whenever they choose to; but give a choice for fans to "share" instead of donating.</li>
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<b><span class="Apple-style-span" style="color: #38761d; font-size: large;">But perhaps the biggest reason of all is that you can list yourself on <a href="http://www.causes.com/">Causes.Com</a> and install their Facebook app to get campaign management capabilities PLUS an automatically generated spectacular tab about your cause along with a donate button right on your fan page!</span></b></div>
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It's really all about having an integrated marketing strategy that is aligned with the organization's "business" and fundraising objectives. Pretty simple, wouldn't you say?</div>
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<b>What tips would you give non-profits for promoting the cause on Facebook? Please use the Comment feature below! And don't forget to share this article with your friends.</b></div>
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<br />Angelohttp://www.blogger.com/profile/02873908097584757867noreply@blogger.com0tag:blogger.com,1999:blog-4860178329456451472.post-25266492579458357862011-09-18T17:08:00.003-04:002011-09-24T09:48:15.464-04:00Five easy steps to increasing your Facebook fan base<div class="separator" style="clear: both; text-align: center;">
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Every business needs customers ... and it takes lots of satisfied ones to successfully grow your business. As a business owner, your number one goal is to grow your business. That's a lot easier said than done.<br />
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There are many ways to grow your customer base and they all involve some form of Marketing (reaching the right prospects with your story, building a relationship with them and directing them to do business with you). The cost of each marketing approach varies and may be constrained by your financial resources or ability to invest in marketing.<br />
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<b><i>So the key marketing question for any business, especially small businesses, is which are the approaches that can give you maximum bang for the buck?</i></b><br />
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One answer is Social Media. In this article, we reveal five easy steps to increase the number of prospects who will listen to your story so that you can find more customers to do business with you.<br />
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<li>Create a Facebook <b><i>"Fan Page"</i></b>.</li>
<li><b><i>Integrate</i></b> your fan page with other social media channels.</li>
<li>Develop your marketing message and <b><i>Amplify</i></b> it to bring in fans.</li>
<li><b><i>Engage</i></b> your fans so that they bring more fans.</li>
<li><b><i>Convert</i></b> fans into paying customers.</li>
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The formula is truly that simple.</div>
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<b><span class="Apple-style-span" style="background-color: yellow; color: #38761d;">Fan Page+Integrate+Amplify+Engage+Convert = 100 x Current Customers!</span></b></blockquote>
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While the formula is simple, executing it is challenging unless you know how to do each part well. So here are a few tips about each component of the formula. If you don't have time to read all the details, <b><i>just read the highlights in <span class="Apple-style-span" style="color: #38761d;">bold and italics below</span></i></b>.</div>
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<b><u><span class="Apple-style-span" style="color: #0b5394; font-size: large;">Step 1 - Create a Facebook fan page</span></u></b></div>
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First of all, <i><b><span class="Apple-style-span" style="color: #38761d;">be sure its a BUSINESS fan page</span></b></i>, not a personal fan page. Above all, make sure the page is well designed. If you already created a fan page for your business but you created it as a personal page (OOPS!) ... don't worry; you won't have to start all over again. Facebook easily allows you to change your personal page into a business page so you keep all of your current fans! But be sure you keep your personal page and your business page separate.<br />
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Also, <i><b><span class="Apple-style-span" style="color: #38761d;">give your page a vanity name so that it is easier to share</span></b></i>. For example, the vanity name for our fan page is AmazingPromotions, so we can share the address of our page like this - go ahead ... click on it to prove that it works:</div>
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<a href="http://www.facebook.com/AmazingPromotions">www.facebook.com/AmazingPromotions</a></blockquote>
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<b><u><span class="Apple-style-span" style="color: #0b5394; font-size: large;">Step 2 - Integrate your fan page with other Social Media</span></u></b></div>
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If you have a Blog, why not push your articles to your fan page? If you Tweet, let your fans know what the heck all the tweeting's about. LOL. While you're at it, share your YouTube videos, your Flickr photos and your SlideShare slide shows too. It's the combination of all of these where your marketing message and your humanity resides. <i><b><span class="Apple-style-span" style="color: #38761d;">It's the combination of your social media outlets that defines who you are as a business and makes you more real and "Likeable"</span></b></i>. So if you only use Facebook, that's OK ... but you should explore using more ways to tell your story and make sure to connect them all together into one coherent package of communication that is easy for customers and prospect to find.</div>
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<b><i><span class="Apple-style-span" style="color: #38761d;">Amazing Business Promotions is a great example of how to use integrated Social Media</span></i></b>. You can find our Fan Page, Twitter feed and YouTube outlets all right here on this Blog in the right hand panel! We integrated our Fan Page as well. How did we do it? Well there are tools available that allow you to auto-publish the content on media outlet into your blog or Facebook pages. They are called widgets or social plugins. We'll post a separate article describing them and how to use them.</div>
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<b><span class="Apple-style-span" style="color: #0b5394; font-size: large;"><u>Step 3 - Amplify your marketing message</u></span></b></div>
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Marketing is all about telling your story to as many of the right people as possible. With Face book, there are several ways to get your story out to as many people as possible. But you need to target your message so that you don't waste the advertising dollars. <b><i><span class="Apple-style-span" style="color: #38761d;">Facebook provides a whole series of great information about resources to market and amplifying your message</span></i></b>. Checkout their <a href="http://www.facebook.com/marketing?sk=app_155746857831090">Facebook Marketing Solutions page</a>.</div>
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You can also use other basic techniques like telling your customers and prospects where to find you in the various Social Media outlets. Do you have ALL your Social Media addresses on your business card and other promotions materials? Most businesses put only their physical address, phone number and an email address on their printed materials. That's just so old school! Chances are someone will try to look you up online first before they even call, visit or email you.</div>
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<span class="Apple-style-span" style="color: #0b5394; font-size: large;"><b><u>Step 4 - Engage you fans!</u></b></span></div>
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What is engagement all about? It's about communicating with your fans and involving them in the process. In other words, <b><i><span class="Apple-style-span" style="color: #38761d;">it's about two-way communication</span></i></b>. After all, blabbing away at someone without letting them get a word in edgewise will cause them to stop listening to you. Worse ... they will avoid you! So, don't overwhelm your fans with information. Do it gradually.</div>
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Remember, <b><i><span class="Apple-style-span" style="color: #38761d;">the idea is to build a great working relationship</span></i></b> with your fans. You have to <b><i><span class="Apple-style-span" style="color: #38761d;">encourage feedback</span></i></b>, listen to what your fans have to say, and respond appropriately. Treat them as you would want other businesses to treat you. Think of each prospect and fan as your very best customer. The reason to engage people is not just so that they eventually buy from you; it's because they will also bring their friends and their friends will bring their friends, and so on, so you get a huge multiplier effect.</div>
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So, how to engage them? Here are a few ideas:</div>
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<li>First ask them to Like your page</li>
<li>Tell them your story via integrated information (see Step 2), and make the stories relevant to them</li>
<li>Provide "rich" content on your page - let them hear thoughts of experts in your market: you can "tag" other users and businesses on Facebook (e.g., a guru in your industry) so that content from that user's page appears on your page! Others can also tag you so that what you post on your wall appears on theirs!</li>
<li>Ask them for and let them know how much you appreciate their thoughts</li>
<li>Engage them in discussions - create a Membership page using the right tools, or use creative ways to get them to react and participate; start topics yourself with a well place question</li>
<li>Use Polls to ask questions and involve fans in your business, e.g., "Question: which flavor do your prefer? A or B? Use poll to vote. Use comments to tell us why!"</li>
<li>After a customer buys from you, ask them to go to your fan page and provide feedback and to share their experience with their friends</li>
<li>Provide links on your wall to any "hidden" tabs ... the ones that are behind some of the tabs on your well designed Welcome page or that are hidden under the "MORE..." in Facebook's left panel</li>
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<b><u><span class="Apple-style-span" style="color: #0b5394; font-size: large;">Step 5 - Convert fans into customers (and vice versa)</span></u></b></div>
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You are in business and ultimately you've got to make the sale! You have to convert fans into customers. Here's how:</div>
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<ul>
<li>If people "Like" you, don't be afraid to ask for the business!</li>
<li>Ask for referrals too!</li>
<li>Run Facebook "events" that drive fans to come into your physical location or to some fun activity you've organized</li>
<li>Tell your Facebook fans about your special in-store offers</li>
<li>If you are a non-profit and one of your fans donates to you, use that as a "call to action" for other fans to donate (see Step 3 for links to Facebook's resources and learn about Sponsored Ads)</li>
<li>Put a PayPal donate button on you Facebook page</li>
<li>Drive your off-line customers and prospects (e.g., someone who walks into your store) to join your fan page and leave feedback!</li>
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<b><span class="Apple-style-span" style="color: blue; font-size: large;">If you like this article, please <a href="http://www.facebook.com/amazingpromotions">Like our Facebook fan page</a> and <a href="http://www.facebook.com/amazingpromotions?sk=app_206733909374720">Become a Member</a> of our community. Also, SHARE it with your friends!</span></b></div>
Angelohttp://www.blogger.com/profile/02873908097584757867noreply@blogger.com0tag:blogger.com,1999:blog-4860178329456451472.post-4666128434783631312011-09-17T10:44:00.001-04:002011-09-24T09:40:50.555-04:00You can do Social Magic!<div class="separator" style="clear: both; text-align: center;">
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Yes. With Social Media, your business can now do what amounts to magic. It is possible to do today what even tens years ago would have been thought impossible in terms of reaching millions of prospects all over the globe and ultimately doing business with them.<br />
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But sadly, millions of businesses are missing the boat. There may be a belief that these media are not for serious business applications.<br />
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In reality, Social Media is one of the most cost-effective ways to turbo-charge the returns your business achieves for each dollar spent on marketing resources. How so? Social Media is all about building relationships with customers and prospects. It is the ultimate marketing tool.<br />
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In this blog, Amazing Business Promotions will provide you with the following key benefits:<br />
<ul>
<li>Show you how to build a powerful Social Media strategy ... without programming!</li>
<li>Help you avoid the 3 biggest mistakes businesses make when implementing strategy (visit the "How To Do It" tab on <a href="http://www.facebook.com/amazingpromotions">our Facebook page</a> to see them right now)</li>
<li>Tips and tricks on how to get the most out of each of the most popular Social Media tools</li>
<li>Teach you how to multiply the effect of Social Media on your customers and prospects</li>
<li>All the resources you need are on <a href="http://www.facebook.com/amazingpromotions">our Facebook page</a></li>
<li>Educational videos that separate fact from fiction about Social Media</li>
<li>Links to additional helpful resources from around the web</li>
</ul>
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Amazing Business Promotions is your one-stop source of organized, well-researched content about Social Media and how you can use it to quickly acquire thousands of new customers for your business.<br />
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Our goal for each blog post is to provide you with at least one powerful idea you can apply to your business today.<br />
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<b><span class="Apple-style-span" style="font-size: large;">Please SHARE this article with friends in your network who may appreciate the information.</span></b></div>
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<br />Angelohttp://www.blogger.com/profile/02873908097584757867noreply@blogger.com0