First they were babbling on cellphones and then they were texting. Then came the phase when they were listening to music on iPods and then iPhones. Even taking photos of their uncool parents. Now your kids spend their every waking hour on Facebook ... sharing pictures, music, making new friends. Not to mention, electronically torturing each other.
That doesn't mean that your kids and their friends are the only ones using Social Media. It only happens appears that way because children are the most receptive to new technologies. Thy are the early adopters. They do kiddie type things with technology.
Look deeper imagine the serious things you can do with Social Media ... as well as the not so serious. Social Media is simply a vehicle. The old round-dial telephone was Social Media, if you think about how it was used, wasn't it? It just so happens that that era of technology doesn't seem as cool now as it probably did then.
The serious applications you can use with Social Media help you to leverage your business if it's done right and a manner consistent with your business strategy. The not-so-serious applications help you to put a human face on the people behind the page. This is a lesson in engagement. Don't build your Facebook page like a child, but use it like one!
And if you were curious about who uses Social Media and for what, check out the graphic by Community 102.
How do you feel about the potential for Social Media in your business? Please leave your thoughts in the comment section below.
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Which Social Media strategies discussed in this article do you find most effective or least effective for your business and why?